Mutinex is proud to announce today that we’ve appointed Danny Bass as our new Chief Revenue Officer. Bass will leverage his deep experience of the media, marketing and advertising landscape to accelerate our ambitious global growth agenda.
Bass has previously worked as CEO of both Dentsu ANZ and IPG MediaBrands Australia. He has also notched up senior leadership experience with Group M, digital platform Snap and media powerhouse, NewsCorp (amongst others). Bass takes his place on the Mutinex executive team alongside freshly minted APAC CEO, Mat Baxter, Vice President US and Multinational, John Sintras, and Global CEO and Co-Founder, Henry Innis.
Baxter says,
"Danny is a super capable and highly experienced industry leader. He has the exact pedigree Mutinex needs to continue our explosive growth and ambitious expansion both here in Australia and around the world. I couldn’t be more excited for him to join the team," says Baxter.
“Increasingly, businesses are focused on getting answers on how to grow instead of wading through reams of data. And as we evolve our product to do exactly that, it’s people like Danny that will help educate the market about these new, supercharged capabilities."
Mutinex has enjoyed a period of rapid growth, now citing numerous enterprise customers in the US since Global CEO Henry Innis and VP US and Multinational John Sintras moved into the market. Mutinex also continues to expand rapidly into APAC markets with a genuinely disruptive proposition that makes growth models both interactive and accessible for every marketer.
Bass says “I’ve seen increasingly how the GrowthOS platform has become adopted much like Salesforce by the C-Suite. C-Suite leaders and marketing teams are looking for one, unified platform to make sense of how to invest their growth dollars across pricing, media and more. That’s the platform our industry has been waiting for, and Mutinex has built it in GrowthOS. It’s why incredible leaders are joining them. And it’s why I see an amazing opportunity here to work to build this into a Salesforce-style platform for growth with both C-Suite leaders and our wider agency ecosystem.”
It was Bass’s breadth of experience that convinced Global CEO Innis he was the right person to take on this particular remit.
“We’ve been scaling the go-to-market team for some time at Mutinex. With a larger go-to-market team across both the APAC and US markets, and with EU to come, we felt that it was important to delineate clear leadership across the markets.”
"Danny will work across both the US and APAC markets to drive our expansion further, embed with brands and ensure we maximise the value we also bring to our agency partnership channel," says Innis.
"We anticipate Danny bringing significant maturity to how we service agencies as we move to a Salesforce-style model of engagement, and ensure we are building a technology that empowers every marketer to make the most effective growth decisions possible."
Bass starts in his new role at Mutinex immediately.