Alex Neighbour

Attribution modeling is a methodology you can deploy to help you hone your marketing campaigns by mapping customer touchpoints on the way to a sale or conversion. Let’s unpack attribution models further to see their value.

To succeed in modern digital marketing, it’s wise to come to grips with how to conceive of, and implement, a multi-channel marketing strategy. Here’s how.

Domino’s CEO Don Meij tells his story publicly for the first time in his opening address at Marketers and Money.

Watch the full keynote video now.

How do you explain a dense concept like MMM in a simple yet meaningful way? According to our own Will Marks, by likening it to the classic murder mystery game Cluedo.

We minted the world’s first AI powered MMM chat product and heard some big ideas from the undisputed heavyweights of marketing. Here’s what you missed…

It’s called ‘Hendren’, and you’ll want to see this for yourself. Think AI chat meets market mix modeling.