Claire Bertolus

Head of Marketing at Mutinex.

Articles

AI & Data, Food for thought, Mutinex News - September 11, 2024

Lower funnel is over invested, marketers should rebalance marketing mix now, Mutinex warns

Mutinex has urged marketers to rebalance their marketing mix away from channels like paid search and affiliates in their updated Marketing ROI Index report released today. 
AI & Data, Food for thought - May 16, 2024

Mutinex launches Marketing ROI Index Report: Marketers struggle to maintain momentum in tough conditions

Mutinex has today launched the inaugural Marketing ROI Index Report. The report analyses their pool of over $2 billion in marketing investment to uncover the state of marketing ROI. The…
Mutinex News, Partnership - November 23, 2023

Mutinex Sponsors Ehrenberg-Bass Institute

Mutinex has become a sponsor of the Ehrenberg-Bass Institute for Marketing Science, the world’s largest centre for research into marketing.
Food for thought - November 9, 2023

How to defend and grow your marketing budget in four easy steps

In this webinar you’ll learn about the metrics that matter when it comes to talking to finance and the c-suite, some of the most common traps marketers can fall into when trying to communicate investment strategy and how to win confidence in marketing results so that you can defend and even grow your budget.
Mutinex News - October 30, 2023

Mutinex raises A$9.5 million in fresh capital

Mutinex today announced it has successfully raised A$9.5 million in new capital, raising its valuation to A$75 million.
AI & Data - July 19, 2023

What Data Do I Need for Marketing Mix Modeling?

One of the most commons queries we get from brands is around the data required to create and sustain a marketing mix model. In this article we answer some key questions around data.