Marketers and Money 2024
That’s a wrap for Marketers and Money 2024, but there’s plenty more we want to show you. Watch this space for session briefs, highlights, full videos, and reminders of what you might have missed.
Why Marketers and Money?
In 2024, marketing is about more than media metrics and creative flair. Although, as we learnt at the event on August 1, these two disciplines are still at the heart of what good marketers do. But we were also convinced that marketing done well is increasingly about capital allocation and building financial credibility with the C-Suite.
Marketers and Money is a conference designed to change the way you tell the story of your marketing results. It’s all about providing the tools, credibility, and inspiration you need to manage your marketing budget like the investment that it is.
News from Marketers and Money 2024
Introducing Hendren
It’s called ‘Hendren’, and you’ll want to see this for yourself. Think AI chat meets market mix modeling.
4 Key Takeaways
We minted the world’s first AI powered MMM chat product and heard some big ideas from the undisputed heavyweights of marketing. Here’s what you missed…
Domino’s and the incredible strength of data
Domino’s CEO Don Meij tells his story publicly for the first time in his opening address at Marketers and Money. Watch the full keynote video now.
Highlights
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Henry Innis (Global CEO, Mutinex) -
Brent Smart (CMO, Telstra) -
Don Meij (CEO, Domino's) -
Mat Baxter (APAC CEO, Mutinex) -
Melody Townsend (GM Retail Marketing, BOQ), Henry Innis (Global CEO, Mutinex), Carl Bunn (Head of Data and Solutions, Samsung) -
Brent Smart (CMO, Telstra), Paul McIntyre (Executive Editor, Mi3) -
Mel Hopkins (formerly CMO, Seven Network), Liana Dubois (CMO, Nine), Paul McIntyre (Executive Editor, Mi3) -
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Agenda
8:00AM – 9:00AM:
Event Registration
Event Registration
9:05AM – 9:10AM:
Welcome: Mat Baxter (Mutinex APAC CEO)
Welcome: Mat Baxter (Mutinex APAC CEO)
9:10AM – 9:50AM:
Keynote: Don Meij (CEO and Managing Director, Dominos Enterprises Ltd)
Keynote: Don Meij (CEO and Managing Director, Dominos Enterprises Ltd)
10:00AM – 10:25AM:
Turning Creativity into Dollars
Brent Smart (Telstra), Paul McIntyre (Mi3)
What makes creative not only good, but effective? And how can marketers put the right guardrails in place to ensure that their award winning creative is loved by the finance team too? What happens when everything goes wrong? Join Brent Smart and Paul McIntyre for a frank fireside chat on how creative can impact the bottom line.
Turning Creativity into Dollars
Once described as “amongst the most accomplished CMOs in the world” (by none other than Mark Ritson himself), Brent Smart has been turning creativity into dollars for decades. But what makes creative not only good, but effective? And how can marketers put the right guardrails in place to ensure that their award winning creative is loved by the finance team too? What happens when everything goes wrong? Join Brent for a frank fireside chat on how creative can impact the bottom line.
Meet Your Speakers
Brent Smart
CMO
Telstra
Paul McIntyre
Executive Editor
Mi3
10:30AM – 11:00AM:
Morning Tea
Morning Tea
11:05AM – 11:30AM:
How the World’s Smartest Marketers are Making Faster MROI Decisions
Melody Townsend (BOQ Group), Carl Bunn (Samsung), Henry Innis (Mutinex moderator)
The marketing landscpe is moving faster than ever and brand needs to respond quickly to change or risk falling behind. How are the smartest marketers responding to this challenge?
How the World’s Smartest Marketers are Making Faster MROI Decisions
The marketing landscape is moving faster than ever and brand needs to respond quickly to change or risk falling behind. How are the smartest marketers responding to this challenge? Join Melody Townsend (GM Retail Banking, BOQ Group) and Carl Bunn (Head of Data and Solutions, Samsung) to find out how they’re using MROI to focus insights and power decisions at speed.
Meet Your Speakers
Melody Townsend
General Manager, Retail Marketing
BOQ Group
Carl Bunn
Head of Solutions & DTC
Samsung
Henry Innis
Co-Founder and CEO
Mutinex moderator
11:30AM – 12:00PM:
Beyond CPM: How Marketers can Drive Advertising Effectiveness on Digital Platforms
Amir Jangodaz (Google), Carl McLean (Meta), Will Marks (Mutinex)
Join representatives from the biggest tech platforms to get an inside look into how digital platforms are thinking about advertising effectiveness and how marketers can make their dollars impactful.
Beyond CPM: How Marketers can Drive Advertising Effectiveness on Digital Platforms
Join representatives from the biggest tech platforms to get an inside look into how digital platforms are thinking about advertising effectiveness and how marketers can make their dollars impactful.
Meet Your Speakers
Amir Jangodaz
Marketing Mix Model Lead
Carl McLean
Marketing Science Manager ANZ
Meta
Will Marks
Marketing Science Director
Mutinex
12:00PM – 12:30PM:
Keynote: Henry Innis (Global CEO, Mutinex) Exclusive Product Announcement
Keynote: Henry Innis (Global CEO, Mutinex) Exclusive Product Announcement
12:35PM – 1:30PM:
Lunch
Lunch
1:35PM – 2:00PM:
The Power of Audience
Melissa Hopkins (formerly at Seven Network), Liana Dubois (Nine), Paul McIntyre (Mi3)
Much has been made of the "decline" of linear TV, but in Australia, the traditional TV networks still command the attention of vast, core audiences. Join this panel for a discussion on how mass reach is still relevant.
The Power of Audience
Much has been made of the “decline” of linear TV, but in Australia, the traditional TV networks still command the attention of vast, core audiences. Join this panel for a discussion on how mass reach is still relevant.
Meet Your Speakers
Melissa Hopkins
Chief Marketing and Audience Officer
formerly at Seven Network
Liana Dubois
Chief Marketing Officer
Nine
Paul McIntyre
Executive Editor
Mi3
2:00PM – 2:30PM:
The Decision Making Trifecta
Tom Sheppard (Atomic 212º), Angas Hill (Bupa), Rory Heffernan (Atomic 212º), Tracy Wong (Mutinex)
A practical discussion of how the ultimate trifecta of decision making happens: Client/Advertiser, Independent MMM and the Agency plays out to enable growth for a client’s business.
The Decision Making Trifecta
A practical discussion of how the ultimate trifecta of decisioning happens: Client/Advertiser, Independent MMM and the Agency plays out to enable growth for a client’s business. Bupa, Atomic 212° and Mutinex talk about what the roles are of each in the relationship, and how each partner brings their unique perspective to enable business improvements via marketing.
Meet Your Speakers
Tom Sheppard
General Manager, Media Technology
Atomic 212º
Angas Hill
Head of Performance Marketing
Bupa
Rory Heffernan
National Managing Director
Atomic 212º
Tracy Wong
Marketing Science Partner
Mutinex
2:30PM – 3:00PM:
Leveraging Measurement for Better Media Negotiations
Mark Coad (IPG Mediabrands), Anathea Ruys (UM Australia), Rory Heffernan (Atomic 212º), Mat Baxter (Mutinex moderator)
The dark art of media negotations can be mysterious to even the most seasoned marketers. In this panel we uncover how hold co's use leverage from measurement to ensure that clients are getting the best deal on media buys.
Leveraging Measurement for Better Media Negotiations
The dark art of media negotations can be mysterious to even the most seasoned marketers. In this panel we uncover how hold co’s use leverage from measurement to ensure that clients are getting the best deal on media buys.
Meet Your Speakers
Mark Coad
CEO
IPG Mediabrands
Anathea Ruys
CEO
UM Australia
Rory Heffernan
National Managing Director
Atomic 212º
Mat Baxter
APAC CEO
Mutinex moderator
3:00PM-3:20PM:
Afternoon Tea
Afternoon Tea
3:20PM – 3:50PM:
Mythbusting: Inhousing
Chris Maxwell (Lution and Inhouse Agency Council), Jemma Downey (Asahi Beverages), Charlie Gearside (Eucalyptus), Matt Farrugia (Mutinex moderator)
Are in-house agencies truly the ultimate solution, or just another marketing myth? In this session, we’ll attack common myths about in-housing, separating fact from fiction.
Mythbusting: Inhousing
Are in-house agencies truly the ultimate solution, or just another marketing myth? In this session, we’ll attack common myths about in-housing, separating fact from fiction, exploring whether you can really save money and achieve superior effectiveness with an in-house team versus an agency.
Meet Your Speakers
Chris Maxwell
Founder and CEO
Lution and Inhouse Agency Council
Jemma Downey
Group General Manager Consumer Growth
Asahi Beverages
Charlie Gearside
Co-founder
Eucalyptus
Matt Farrugia
Co-founder
Mutinex moderator
3:50PM – 4:15PM:
Keynote: The ROI of Challenger Spirit
Angela Greenwood (Youi)
The role of marketing as growth engine is critical for challengers. This session will unpack the power of challenger mindset in driving brands to break through.
Keynote: The ROI of Challenger Spirit
The role of marketing as growth engine is critical for challengers. This session will unpack the power of challenger mindset in driving brands to break through.
Meet Your Speakers
Angela Greenwood
CMO
Youi
From 4:15PM:
Networking Drinks
