Your best decisions start here
Mutinex GrowthOS is the marketing modelling toolkit designed to drive growth. Manage data easily. Unlock the right insights. Make decisions that matter.
Make better decisions
Mutinex GrowthOS uplifts your marketing mix modelling from a static marketing performance report to an always on growth decision engine. Our SaaS platform solution always calibrates your insights against the latest market conditions so that you can make media and marketing investment decisions confidently and quickly.
Mutinex GrowthOS has a proven track record with enterprise brands. So no matter which marketing analytics platforms or methodology you use, it will enhance your measurement framework. Take your team from “I think” to “I know” with Mutinex GrowthOS marketing mix modelling software.
Mutinex GrowthOS has a proven track record with enterprise brands. So no matter which marketing analytics platforms or methodology you use, it will enhance your measurement framework. Take your team from “I think” to “I know” with Mutinex GrowthOS marketing mix modelling software.
Megan Coutts-Quinn
Group Head of Consumer Experience, Asahi Beverages
Major brands trust Mutinex GrowthOS
Over $2 billion under analysis
Global reach
The Mutinex customer footprint is global. We know that enterprise brands operate across borders, time zones and currencies and we're here to support you.
20% ROI uplift
Mutinex GrowthOS is designed to help customers identify opportunities for growth. Most customers see an ROI uplift of 20% within 12 months.
We know verticals
The Mutinex GrowthOS model already ingests data from verticals ranging CPG to finance, wagering and media. Whatever your business is, we know it.
The Mutinex Marketing ROI Index Report
Marketing budgets and ROI are constrained by economic conditions. Find out why marketers must be bold and stop trying to “wait it out.”
Accurate and intuitive modelling for the whole team
Mutinex GrowthOS is used by marketers, finance teams and data scientists to power decisions about marketing investments every day. How? GrowthOS was developed using AI powered econometrics to relieve the pain points of traditional marketing mix modelling.
Compared to traditional marketing mix modelling delivered by consultants and other SaaS solutions, Mutinex GrowthOS is faster and more granular. The inclusion of time varying coefficients as opposed to weighted coefficients leads to more model stability and less demand to rebuild your marketing mix model.
Compared to traditional marketing mix modelling delivered by consultants and other SaaS solutions, Mutinex GrowthOS is faster and more granular. The inclusion of time varying coefficients as opposed to weighted coefficients leads to more model stability and less demand to rebuild your marketing mix model.
Your best decisions start here.
Do I need marketing mix modelling?
Marketing mix modelling (MMM) is a type of econometric analysis of marketing results. It helps businesses uncover the full impact of marketing tactics and marketing efforts, leading to better decisions that improve efficiency or drive growth. MMM combines revenue data, pricing data and advertising spend with external factors such as interest rates and seasonal events to give insight into the real impact of marketing spend. Importantly, it doesn’t rely on cookie data and it is privacy-friendly.
Traditional MMM offerings are not fast or granular enough to be used as a primary tool to plan, measure, and validate marketing investment decisions.
However with privacy changes and digital attribution becoming less reliable, most businesses should be conducting MMM on a regular basis to understand and improve their marketing and media mix. Mutinex GrowthOS is designed to make regular MMM easier so that brands can use it to unlock the right decisions.
Traditional MMM offerings are not fast or granular enough to be used as a primary tool to plan, measure, and validate marketing investment decisions.
However with privacy changes and digital attribution becoming less reliable, most businesses should be conducting MMM on a regular basis to understand and improve their marketing and media mix. Mutinex GrowthOS is designed to make regular MMM easier so that brands can use it to unlock the right decisions.
