Mutinex GrowthOS for Health Insurers

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A healthy path to growth

Whether you’re building your brand or perfecting performance, Mutinex GrowthOS is designed to help you make marketing investment decisions that will drive growth for health insurers.

With cost of living pressures limiting customer spend, we know that health insurance is one of the most competitive categories in marketing. And we also know those same pressures will have marketing budgets under scrutiny. You need to measure the impact of every dollar and make the most of your brand.
Samsung logo
“The ability for Samsung to understand the impact of our macro-environment on our media performance and revenue is helping us make better decisions around where we invest in the context of the market” image of Carl Bunn
Carl Bunn Head of Solutions & DTC, Samsung
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Asahi Beverages logo
“We've seen that Mutinex GrowthOS is empowering for businesses. It builds belief – you can see the impact of your actions” image of Megan Coutts-Quinn
Megan Coutts-Quinn Group Head of Consumer Experience, Asahi Beverages
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ING logo
“Partnering early with our finance and business teams to credibly decompose contribution of sales from paid marketing channels, promotion activity and organic, means we can make smarter commercial decisions.” image of Danielle Hamilton
Danielle Hamilton Head of Marketing, ING
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Your best decisions start here.

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Customer results

Case Study – September 26, 2024

Samsung and Asahi prove brand spend drives growth

To prove growth through brand spend has traditionally been one of the tougher asks for a marketer. Samsung and CUB explain how they’re moving towards quantifying the true value of brand using marketing ROI.
Case Study – September 10, 2024

Marketing Mix Modeling and Agencies: Bupa and Atomic212 Nail Working Rhythm

Bupa and Atomic212 explain how they navigate their working relationship with Mutinex to get the most from GrowthOS.
Case Study – August 15, 2024

A tale of two market mix modelling rollouts

Asahi and Domino’s build ‘north star’ metrics machines with GrowthOS. But there are different paths to success.
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How Mutinex GrowthOS can help you

With a complex product offering like health insurance, measuring the true ROI on marketing can seem impossible. Mutinex GrowthOS is designed to help you analyse impact across a portfolio of products and separate the effects of your product and brand spend.

What is marketing mix modelling?

Marketing mix modelling (MMM) is a type of econometric analysis of marketing results. It helps businesses uncover the full impact of marketing, leading to better decisions that improve efficiency or drive growth. Marketing mix modelling will tell you how much revenue your company is generating for every dollar spent on marketing.

How can we maximize marketing ROI?

In order to maximise your marketing ROI, you need to measure it consistently, frequently and at a level of granularity that will unlock decisions. Mutinex GrowthOS supports a level of modelling that allows our customers to build test and learn programs around marketing ROI and create incremental value.

What data do I need?

Marketing mix models are powered by sales and revenue data. One great advantage of marketing mix modelling over other forms of marketing measurement is that it does not require the processing of any personal information from customers (or non customers). Marketing mix modelling is privacy first measurement.

What type of businesses need marketing mix modelling?

Most businesses should conduct marketing mix modeling. If your marketing investment and sales funnels cover multiple channels, your business is impacted by macro-economic factors like interest rate rises, weather events and inflation or if your company is a branded house, then your company will be a good candidate for marketing mix.

Can Mutinex GrowthOS help me track the performance of my brand versus product performance?

Yes. Mutinex GrowthOS can help you to break down how your "product" spend impacts your sales versus how your "brand" spend impacts sales. Our Brand Equity tool can also help you to put a dollar figure on the contribution of your brand's reputation.