Meet Mutinex DataOS
Smart data provisioning for market mix modellingAbout Mutinex DataOS
DataOS exists to translate your marketing data into meaningful decision data, so marketers can get back to making growth decisions instead of wrangling data.
Integrated with external data sources to incorporate millions of data points automatically
Putting your data back in your hands
Managing marketing data the smarter way
Low effort, full control
DataOS enables non-technical marketers to drive MMM data procurement, through supply, validation and submission, with minimal effort. All you need to do is submit the raw extracts from your existing reporting systems, then DataOS will create an MMM warehouse for you.
Unlocking value in your data
DataOS enforces opinionated structuring of data, ensuring that marketers can create an effective MMM data warehouse. A data pipeline picks up all data submitted by users, validating, transforming and structuring the data to enable ingestion by the GrowthOS model.
A toolbox to control your MMM results
DataOS unlocks the management of data, so that marketers can accurately model their strategy and tactics. This involves surfacing of errors or gaps raised through validations, and structuring through our labeling feature, which makes organising 1000s of rows of data quick and easy.
Why does it work for customers?
DataOS stores your data securely, which means no more emails or Teams messages with sensitive data, reducing the risk profile significantly. Plus, control teams for agency and internal users, ensuring that only the right people see the right data.
Accuracy
By creating a central database of your marketing and sales data, we allow the platform to discover and raise any gaps or errors in the data. This means both agency and internal teams can collaborate in creating the warehouse, rectifying issues quickly for all parties.
Efficiency
The automated pipelines of DataOS are designed to handle raw data from your internal warehouses or reporting platforms. By reducing the manual arrangement of data with our automating pipelines, data supply is faster and more secure.
Built for MMM
Our entire system is designed for real, raw data, so you can supply basic data extracts with minimal manual changes. This makes the whole process faster, and with fewer inadvertent errors.
Make better investment decisions. Faster.
Features
The system offers a range of features that support smooth data provisioning for marketing mix modelling and align brilliantly with Mutinex GrowthOSSelf-serve data submission
Maintaining the Marketing Data Warehouse month to month is key to creating valuable, actionable growth decision data. Following the data source set up, a user can keep a data sources current in just seconds, using the same powerful validations and verification stages that were used to create the data source at onboarding.
Self-serve data source mapping
Starting with a raw data extract from a reporting platform, a marketer can create a robust data source to drive modelling results. This includes locking down access to the correct team, mapping against Mutinex's modelling schemas, and passing automated validations and aggregated verification – in minutes, not hours.
Segmented access for teams
We understand how sensitive commercial data can be. Admins have complete control over team, assigning users to teams, and teams to data. This functionality allows agency and internal users to interact with the database directly, reducing the resource profile on both sides.
Logging and traceability
DataOS maintains and surfaces a log on every data source, keeping track of what data, submitted by which user, at what time. This makes keeping track of a refresh and reducing errors easier than ever.