Interact directly with your data
Hendren is the only LLM directly connected to your market mix model. The MMM of the future doesn’t need you to be a data scientist. It just needs you to be curious.
Reporting and analysis
Hours spent on synthesising data and interpreting performance are a thing of the past with Hendren. Now you can instantly dig into your data to answer all of your reporting and analysis questions and produce slide ready reporting in minutes.
Recommendations
Hendren will take your MMM results and tell you how you can move forward with tested recommendations trained on your data.
Request a demo
Meet with our team to test Hendren for yourselfYour questions, answered in seconds
all the answers to your most important questions, at your fingertips
How does Hendren work?
Hendren is a secure LLM that is connected your market mix model. It is trained using the principles of marketing science and your data to delivered customised answers about your business.
Is it secure?
Yes. Although Mutinex delivers market mix to a range of customers, each instance of Hendren is connected only to one set of customer data, which means your data will never leak to another customer and vice versa.
What type of questions can Hendren answer for me?
Hendren can answer any question about your market mix data. It can complete analysis – for example "what were my best performing channels on an ROI or sales basis in Q1? It can complete reporting – for example "build a board report incorporating Q1 results." it can make recommendations – for example "How could I get more from my TV investment?" and it can also diagnose – for example "Why did we see an ROI drop in Q2?"
How long does it take Hendren to return answers?
Simple questions can be answered in seconds and more complex questions can take up to 30 seconds to return a response.
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